Identity for sports bar / restaurant in Grand Cayman.
The project’s original name was to be “Beach House” – which is were we started developing concepts. Late in the process the restaurant changed direction (and name) leaving us in a bit of a pickle. We didn’t want to blow the budget by returning completely to the drawing board so we had to “massage” one of the existing concepts into something that would work with the new name and concept “Clubhouse”.
The fun challenge on this one involved the international audience present on-island. The American “standard three” sports (baseball, football and basketball) would have been an insensitive go-to for imagery… Likewise looking to the European standard of Soccer would be missing half the audience too.
We eventually settled on flag / pennants for symbology.
This was one of the final revs of the logo during development… I wanted the concept of the two flags being of opposing sides to carry through to black and white. But how do you do that and remain as “global” as possible… Best solution we came up with was “X” and “O” or.. more appropriately referencing it’s origin: Noughts and Crosses.
The client shot this down at the last minute before locking the logo down. I probably should have fought harder to keep it in the final – but you know… gotta pick your battles.
This was the first of a new shooting model for me… What do we call it? – “Stuctured Candids”?
We needed to generate some visuals for ads but instead of approaching it with a storyboard set-up, the client pre-opening invited a “SLU” (pun intended) of students to come hang out end enjoy complimentary drinks and eats. They were told they’d be photographed while they do this.
Prior to them getting there I lit the space – ( technically with a shotgun approach: big honking umbrella and wide dish bouncing off the back wall).
Then we just let the kids “hang out”… After a round or two they stopped caring or noticing the bearded guy roaming around and the lights going off…. and I just… shot whatever I could see.
The edited down results were then used for ad fodder.
I dig this approach – a lot – since it’s combining technical structured stuff like lighting but still editorial and doing that whole decisive moment thing.
Still lugging around an ancient dinosaur of a light pack – which – churns out 2400 watts of crisp beautiful light… I really need to investigate some newer, less bulky solutions though… especially if I can get this style of set up / shooting down to a science.
logo development for a irish themed bar at the anchor point of The Grove Neighborhood.
Name came from the owner’s (first) name… So instead of aproaching this as a literal deal… (an irishman opening a bar… it was a reverse challenge of a normal guy (not necessarily irish) opening an irish inspired bar….
tricky… Cliches abound… We settled on the Lucky Charms solution…
I still liked my original pitch for a name:
“O’FOR #$^#$%@#$ SAKE” (another saint louis Irish pub)…
the owner and investors shot that one down… It would have been a bit ballzy to try and cary off.
Signage solutions forthcoming – to be custom internally lit boxes on either side of the entrance.